About TBT
About TBT — The Business Therapist
TBT connects knowledge, practice, and capability development to help people and organizations understand their business context and choose an appropriate next step.
Understanding comes first
Business Therapy begins with understanding a business in its context, distinguishing symptoms from possible causes, and identifying what deserves attention. It encompasses challenges and development opportunities, shaping an appropriate intervention through human professional judgment and learning from the work and its outcomes.
Three connected entry points
The website offers three connected entry points: KNOW for discovery and understanding, WORK for a structured starting point for exploring the business context, and LEARN for developing the ability to put knowledge into practice. Visitors can begin with the entry point that fits their needs, without following a single prescribed journey.
The institution and its founder
TBT was founded by Muhammad Gabr, The Business Therapist and the intellectual originator of the relevant original assets he has authored and developed. TBT grows around this intellectual origin to connect knowledge, practice, and capability while preserving attribution.
Meet the founder